Five things a roofer can do this month to get named by AI search
You don't need a marketing department to show up better in AI answers. Here are five steps a busy roofer can take in a few evenings.
1. Ask the question yourself
Open ChatGPT, or Google and look at the AI answer at the top, and ask "best roofer in [your town], Ohio." Try each town you want work in. Write down who gets named. That's your starting line.
2. Put your towns on your website, in plain words
Your home page should say what you do and where, in a sentence a stranger understands: "We replace and repair roofs in Wooster, Orrville, Apple Creek and across Wayne County." If you serve several towns, a short page for each one helps even more (see the town page).
3. Make asking for reviews a habit
After every finished job, send the customer a direct link to your Google review page. Ask them to mention the kind of work and the town, like "metal roof in Millersburg." Never pay for reviews or write them yourself. Real, steady, recent reviews are worth more than a burst of them.
4. Check that your details match everywhere
Your business name, phone number and service area should be the same on your website, your Google Business Profile, Facebook, the BBB and your chamber listing. Small differences make it harder for search tools to be sure they're all you.
5. Answer one homeowner question in writing
Pick a question you hear every week: "Should I repair or replace?" "How long does a metal roof last here?" Write a short, honest answer and put it on your website. Helpful, specific answers are exactly the kind of thing AI tools like to draw from, and they show you know your trade.
Do these five and check the AI answers again in a month or two. Results take time and aren't guaranteed, but you'll have given these tools far more to work with.
If you'd rather have someone do it for you, that's what we're here for.