Articles for local business owners

How AI search tools decide which local businesses to recommend, and what you can do about it.

• Why ChatGPT recommends some local businesses and not others

  AI tools name two or three local businesses, not ten. Here's what the businesses they name tend to have in common, and why good work alone isn't enough.

• Why ChatGPT recommends some local roofers and not others

  AI tools name two or three roofers, not ten. Here's what the businesses they name tend to have in common, and why good work alone isn't enough.

• Five things a roofer can do this month to get named by AI search

  You don't need a marketing department to show up better in AI answers. Five steps a busy roofer can take in a few evenings.

• The town page: the most overlooked page on a roofer's website

  A short, honest page for each town you serve tells AI search tools and homeowners exactly where you work. What to put on it, and what to avoid.

• Word of mouth moved. Here's how to follow it.

  More homeowners now ask an AI tool instead of a neighbor. How local trades can make the reputation they've earned visible where people now ask.